The Beetle Denim.

Just himself.

Classic cut, perfectly proportioned.


It’s back. The Beetle Denim is a tribute to the Jeans Beetle, which was first launched back in 1973. And just like its predecessor, it shows just how good the combination of a car and fashion icon can look. As soon as passers-by spot the side “Denim” lettering, they will know that they are dealing with a true classic.


Denim is a universal style. Fancy an urban look? More classy? Or perhaps sporty? You can combine your Beetle Denim with seven exciting paint options.
Stonewashed Blue
Tornado Red
Pure White
White Silver
Platinum Grey
Deep Black

Looking for matching accessories?

Complete the laid-back style. The alloy wheels with their distinctive chrome centre cover or without.
Rotor 17“
Disc 18“
Twister 18“
Tornado Black 19“
Tornado White 19”
Monterey 20”
Circle Dark Graphite 17" Circle Dark Graphite 17“

A perfect fit.


Jeans have to do one thing above anything else: they have to sit perfectly. The same applies for the sports seats in the Beetle Denim. With the combination of a jeans-look fabric and leatherette with the classic red tag on the seam, this athlete catches the eye of any design fan. And just like a genuine denim icon, you can’t forget the jeans-style pockets on the back and sides of the sports seats.

Style in hand.

Always the perfect companion for denim: leather. The leather trim steering wheel in the Beetle Denim feels so good that you won’t want to let it go. The pairing of the black steering wheel clip with “Beetle” lettering and the leather trim gear knob exudes a cool elegance.

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